Biography
As an innovation facilitator, Martijn brings together scientists, entrepreneurs, and industry partners to create innovative products and services that have positive environmental, economic, and social outcomes. His current focus is on creating more premium market opportunities for water-use-efficient and sustainable cotton and looking at how ag-tech can provide traceability of sustainability credentials throughout the supply chain.
Previously, Martijn has applied his design and innovation skills to help drive success for a number of projects around sustainability and agriculture. Here is a small selection of projects:
* 1622 Water Quality Project: In this project, the team developed a number of web apps that help the sugar cane farming communities in the Great Barrier Reef Basin better understand and monitor nitrogen fertiliser runoff and the impact that this has on the health of the reef. This included tools to better plan fertiliser application rates to optimise yields and minimise runoff.
* LOOC-C: A web app that allows farmers and landholders to assess their options to participate in the Australian Emissions Reduction Fund.
* WaterWise: Digital solutions to optimise irrigation scheduling for crop irrigation. The aim was to use sensing and analytics capabilities developed by CSIRO to help farmers grow more crop per drop.
Martijn started his career in aviation and other safety-critical operations, such as firefighting, with a strong focus on using human-centered design approaches to develop systems that allow for efficient data sharing across multiple stakeholders for improved decision-making.
Professional Areas
Current Roles
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Living Lab Lead
Leading an open innovation process around water use efficiency and potential access to premium market opportunities around that for the cotton industry
Professional Experiences
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2022-2023
Innovation Facilitator
CSIRO -
2018-2022
User Experience Designer
CSIRO -
2017-2018
Human Centred Design Consultant
Self employed -
2011-2016
User Experience and Human Factors Program Manager
Thales Netherlands -
2010-2011
User Experience and Human Factors Research Engineer
Thales Netherlands -
2008-2009
Senior Human Factors Research Officer
NICTA -
2004-2008
Human Factors Research Officer
University of Queensland -
2002-2004
Human Factors Researcher
San José State University Research Foundation